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The secret of successful content marketing and types of content marketing and content marketing strategy and the importance of content marketing...

Content Marketing

The term Content Marketing is defined as a strategy or activity for marketing in a distinctive way on the Internet, and it actually depends on written, audio, and visual content, through which products or services are promoted in an attractive manner that differs completely from traditional methods, and it has several forms and types. It is based on the marketing objectives, which have been defined in advance, and its long-term strategy, through which the marketer can reach new customers and gain their loyalty through the various content marketing campaigns that he undertakes.

Why is content marketing important?

Content marketing represents a new element in digital and electronic marketing, and it has become the ideal solution for companies, whose traditional marketing campaigns no longer bear fruit on them. Content is king in the Internet world, and it greatly affects purchasing decisions, and the importance of this type of marketing can be summarized in points next:

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• It helps build relationships with existing clients, and gain and attract new clients.

• Contributes to converting the reaction of the customer into a decision to buy, and thus more sales and profit.

• It saves the costs of the marketing process, as it is the least expensive and cost-effective type.

• Contributes to keeping users on the site for as long as possible, thus increasing the number of visitors.

• It enhances the users' culture through the information and knowledge it provides on a large scale and available to all.

• It enhances the trademark value by providing detailed explanations for it to customers and users in general.

• It enhances the position of its employees in the market and thus achieving many of their goals.

Types of content marketing

Content marketing is available in many forms and types, unlike what some think is only written, and the most famous and most important types are as follows:

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• Blogging: where writing and publishing articles related to products and services increases consumer information and provides solutions and tips, as well as focusing on clearly presenting the brand to customers, and it relies on keywords that are the most searched on global search engines.

• Video: Designing videos with a duration of 2-5 minutes helps a lot with marketing, as these videos can be posted on the company's website or social media platforms, and they have a great impact on the company's decisions.

• Infographic: visual data and information content that simplifies complex topics, to appear in the form of statistics through an attractive visual graph, complete with pictures and graphics.

• E-books: one of the types that have a high value; Where companies provide solutions to all questions and problems that customers face, which enhances their confidence in them, and it can be downloaded for free or in exchange for subscribing to the mailing list.

• Studies and research: It is one of the types with high reliability, as it provides numbers and statistics to customers, and even highlights the company's efforts in research and obtaining information.

• Other types: are podcasts, meeting with experts and influencers on social media sites, user guides, social media content, opinion polls, case studies, webinars, and more.

The secret of content marketing success

The success of the content marketing process on the Internet depends on many factors. The focus on providing everything useful to users comes at its beginning; It is necessary to stay away from promoting products or services directly, and the constantly organized publishing process represents another factor that helps the success of this process and even reminds customers of what the company or brand offers, even if it depends on a seasonal movement, and it also attracts new customers who desire By purchasing and through this thing they ensure continuous communication, it is necessary to also pay attention to sharing content on social media sites, and publish updates on them, and the content must be interactive; Meaning that it guarantees good communication with others.