Definition of Google Adwords and the importance and features of Google AdWords and how to succeed in google ads and more.
Google AdWords (Google Ads)
Google AdWords or Google Ads; is a product of the best-selling brand of Google Inc. and is a major source of revenue, with a total of nearly $ 28 billion in 2010, as it is used for targeted advertising based on websites and ad combinations, including local and international advertising and regional advertising.
The importance of Google AdWords
It is ranked as one of the most prominent and best advertising services provided by Google, as it can be used by a wide range of service providers of all types and product owners, regardless of their type, to help them reach as many recipients online as possible, high sales rates and increasing demand for what they provide, which means deliver more efficient profits faster and more clearly; Users click on ads to interact with their owners or visit their website.
Google Adwords Features
This great Google product offers many features for all advertisers. From product manufacturers, service agent owners, and various service providers; around the world, they play an important and effective role in supporting low-cost, fast-growing adoption. The profit margin is legal and quite high. By placing your ads on sites related to what they offer, and therefore highlighting the most important ones as follows:
- We help advertisers around the world reach as many targeted customers as possible, easily and quickly and at the lowest possible financial cost.
- This allows you to track and monitor the effectiveness of advertising, regardless of its type on the Internet, as it allows advertisers to see the number of users who have already seen the ad, as well as the number of visitors who know their Web site.
- It provides advertisers with more than one payment method, the most important of which are credit cards, bank payments, and debit cards.
- It provides various ads on the Internet; to help them spread widely in various ways, especially Google search ads, YouTube ads, rich media ads, Google shopping ads, and ads and ads in Google Play Store.
- It provides advertisers with a range of advertising budget management options. Notifications can be expedited, suspended, or canceled at any time, even after activation, excluding any strings, no charge, or price.
- This allows advertisers to identify the target audience they want to reach.
- Advertisers can try to use the ads they want before, during, and after activation, as Google works to provide advertisers with all the data and information about the successful particles, with them in the campaign and what parts did not happen and were played, an effective role in helping to modify and improve advertising to achieve the desired results.
Google has made this service or product available to all advertisers because it is available to all service and product providers in the world, but it requires a series of easy-to-follow steps to sign up and activate it successfully, e.g. first show to create an account, then set the budget. Budget assigned, then enter the contents of the first notice and specify where it appears, noting that this information can be changed at any time thereafter and, consequently, the interested Google team members to confirm these provisions and provide assistance and assistance in the process of setting up the advertising campaign, without this does not require additional financial costs, bearing in mind that the first month is important, which can determine whether the success of the commercial or not, the action is possible.
How to Succeed in Google Ads
Google Ads allows advertisers to directly target the area of interest. You can choose from a variety of methods to reach customers who are looking for the services and products offered in real-time, and ensure the success of your ad in the following ways:
1-Personalize your ads
Users can benefit from a variety of ad formats and features. Customize according to your company's goals, such as adding a call button that allows you to click to place ads, get more callers to ask for information, and use video ads to introduce and browse your brand. You can also.
Interestingly, the goals set by advertising campaigns are diverse. Its most common goal is to visit the advertiser's shop, call the application, download and install it, or act on a website on the internet.
2-Use of keywords
Google Ads requires you to specify specific keywords when you place your ad next to your search results, so advertisers can use them to target your ads. You can also choose when to show your ad, set your language and geographic location, to target your ad to people looking for a relevant address.
3-Precise identification of the public
You can determine your target audience more accurately. Set more specific goals, such as choosing the age range your ad wants to reach, based on your area of interest or the type of website you visit.
4-Install the budget
That way you can decide how much you want to spend on your ad. Remember that if the user clicks on your ad and doesn't interact with it, you won't get paid. It is also stated that the real price is well represented, depending on the business activities.
5-Measuring capacities
Google Ads can track and verify the performance of your ads, and the ability to quickly and easily customize your items to deliver better results.
6- Advertising with advertising impressions
It is possible to communicate with different consumers. It doesn't matter which device you use. Smartphones, PCs, and even tablets and apps, regardless of geographic location.
Electronic marketing
In recent years, e-marketing has become one of the most important ways of implementing products and services, helping growers and business targets grow and develop, with a one-click, search engine payroll system.
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