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All you need to know about the field e-marketing of and the advantages of internet marketing, which has witnessed a great development in recent years.

What is E-Marketing:

 

E-Marketing is considered one of the most successful marketing methods at present, as it can be defined as the mechanism of promoting and introducing various products, services, or goods via the Internet, and its strength lies in its ability to reach a wide range of target groups around the world, which means increasing opportunities Selling and making a greater profit, so it can be said that marketing via the Internet or electronic is considered today the best alternative to traditional trade known since the ancient period, such as daily newspapers, TV channels, radio, and the like.

Methods of successful digital marketing:

Email marketing is one of the most successful ways to reach customers, although it is somewhat outdated. As it is one of the first methods used in this type of marketing, as e-mail allows companies the ability to reach potential customers directly through their inboxes, and followers can be transferred previously on social networks to e-mail subscribers by sharing Link or link to a subscription form, or by sharing the word Join-Us on various social media platforms.

Attract customers' attention:

The majority of people in different classes of society prefer to obtain the items they need in exchange for reduced prices or within offers, so the trademark owner can exploit this matter by announcing the existence of discounts or offers for current customers, who in turn will share the matter with other relatives and friends, Which means reaching wider segments of society.

Social media:

Social networking sites have become an integral part of our daily life, so it is considered one of the successful ways to advertise through them and to ensure their visibility by large numbers of interested people, and companies can use them to obtain free visits to their website and promote what they own of products and goods for sale.

Content Marketing:

This method is considered the best in gaining the confidence of customers and building a good relationship with them, as it enables the owners of advertising campaigns to focus on adding real value to customers without noticing them trying to sell, as it is based on the principle of using the art of storytelling to introduce the brand, which works to attract individuals Thus, increasing the chances of selling and taking profits.

Search engine marketing:

It is the process of improving websites or content, known as SEO, and its mechanism of action is to improve the appearance of the brand or site on the first pages of search engines such as Google, and it is closely related to the use of keywords or keywords within the content to be advertised, and it describes the free, unpaid visits While SEM describes paid traffic, Google Ads is a popular example; Given that Google is one of the most used search engines on the Internet, in addition to Facebook Ads, Twitter Ads, Banner Ads, Bing Ads, and others.

4 Tips for successful digital marketing:

1. Choosing the right words: Writing content or attractive texts is one of the most important factors of a successful advertisement, so you must choose a clear, useful, and short text, in addition to choosing a unique and influential title that encourages the reader to complete the reading. 
2. Design: The shape of the advertisement contributes to influence the reader's reaction, as any advertisement that does not have what distinguishes it in terms of design will not be remembered by anyone, nor will it have value, bearing in mind that this does not necessarily mean the abundance of colors or designs, but rather a beautiful and simple design must be chosen. One so as not to distract the reader from the content or purpose of the ad.
3. Choosing the appropriate platform: It is imperative to choose the most appropriate online platform for advertising through it, as a platform must be chosen that corresponds to the nature of the product and the target groups.
4. Measurement and analysis: The advertiser must continuously monitor and measure the results of the advertisement, and use the rates and numbers he gets to develop its effectiveness.

Success factors for e-marketing:

To achieve digital marketing success, you must follow these tips:

• Define a plan before starting digital marketing.
• Create a website.
• Work to satisfy the customer.
• Create marketing campaigns on New Year's and holidays where the situations must be exploited.
•  Determining and reviewing strengths and weaknesses permanently.
• Determine the market and consumer needs and develop products according to customer needs.
• Identify target customers.

The advantages of electronic marketing:

• Non-compliance with a specific time, so the platforms that provide e-marketing service can be accessed 24 hours.
• No actual presence calls.
• Digital marketing costs very little.
• Ease of identifying the needs of individuals, so it is possible to determine the appropriate products for them.
• Save time and effort for buyer and seller.
• Reaching the largest amount of clients.
• Providing several electronic payment methods.

Tools used to study data on e-marketing:

• Siteground
• Google Analytics
• Semrush
• Bitly

Elements of the marketing plan for e-marketing:

Before starting e-marketing, you must create a marketing plan that includes all the basic objectives and elements that must be achieved, including:

• Determine the percentage of the expected profit from the product.
• Determine the value of expenses and expenses.
• Determine the goal of marketing.
• Development and progress in work and modernization according to the opinion of the consumer.
• Walking towards profit and reaching the goal and desired result.
•  Researching the requirements of consumers and individuals in the market and working to meet those needs.