The most important rules of electronic marketing, online payment methods, the Advantages of electronic payment service, Rules for selling online safely to the website owner, and Rules for sell stuff online safely to the customers.
E-Marketing
The phenomenon of electronic marketing has spread several years ago, so it is necessary to know some rules for selling online safely, in order not to fall victim to fraud, or leak personal information necessary, as many local and international sites have become that sell various products, goods and services and within many areas on the Internet Usually, payment for these products is made by credit card or money transfer as a remittance or other methods, so for the success of the business project for the business owner must choose the best safe way to get money from the buyer, and the buyer must also verify the sites he deals with and try to find The safest and most trusted website.
The most important rules of electronic marketing
When creating a store or website to market a product or commodity, you should pay attention to some rules, which are summarized as follows:
- Determine the segment of customers who use Internet sites.
- Determine the groups to be targeted when promoting goods and services, whether in terms of age, gender, or interests.
- Determine the nature of the local or global markets that are being dealt with.
- Knowing all the market needs and determining the type and quantity of goods and services that can be provided.
- Knowing the competitors in terms of number and strength, and knowing the products they offer and all their details.
- Determine the most appropriate way to display promoted products.
- Determine suitable and competitive prices for the goods offered.
- Determine the payment methods that suit the nature of the target customers.
Online payment methods
Payment methods differ from one country to another, which may be through prepaid cards, credit and visa payment cards, bank transfers, electronic wallets, or through smart cards, or a digital currency wallet, and there are many international companies specialized in financial transactions over a network The Internet, and electronic services that help users to shop, the most important of which are: Stripe, PayPal, PayCan, and Smart Pay.
Advantages of electronic payment service
Electronic payment services when shopping or selling online are characterized by many things that are accustomed to both the seller and the buyer, the most important of which are:
- Speed and convenience in getting and paying for the item.
- Increase sales for the website owner, as many sales are made at the same time.
- Reducing paper transaction costs that occur from using traditional payment methods.
- Facilitating and facilitating many purchases and financial transactions in a secure manner.
- Ease of dealing by paying via phone or card instead of carrying cash.
- The electronic payment system helps banks achieve large profits due to the fees imposed on this service, and the interest and financial penalties that are usually imposed on credit cards.
- The merchant who owns the site guarantees all his rights upon completion of the process, and this leads to an increase in his sales.
Rules for selling online safely to the website owner
When creating a website for marketing products as a personal project, the owner of the site must create a site through a safe and well-known platform to obtain a secure website, to obtain a greater number of customers, as the various activities that are managed on the Internet are different. It's the business sector, whether commercial or otherwise, especially on-line sales sites and electronic stores, to laying down several fixed and clear rules and principles that define the relationship between the seller and the buyer, and these rules are called terms and use policies, which are usually intended to clarify and define the rights and duties of each of The owner of the online store and the customer who benefits from the services provided, and among the most important safety rules that the site can adhere to are the following:
- Securing all data and information of users.
- Maintaining all data and messages exchanged with the customer.
- Maintaining the data and contact information of the customers to assist the investigation authorities in the event of any problem and facilitate access to the identity of the perpetrator.
- Several terms and usage policies are clearly set out within the website or store.
- Clarify the policy of shipping products to customers and the consequences thereof, which includes all items related to shipping, whether the shipping method approved by the store, or the approved companies that are dealt with in the shipping process locally and internationally, and the shipping period.
- Definition of the policies related to the return of products after obtaining them, which is usually called the policy of returns, which shows the cases in which the customer is allowed to return or replace the product he obtained, the period during which the return or exchange is permitted, and other conditions that are related to this item.
- Clarification of the terms and conditions of the payment policy, through which the payment methods provided by the store are mentioned, the insurance methods used to protect all payments, and the refund policies for customers.
- He mentioned much general advice that is usually provided by websites and stores to protect customers from fraud, fraud, or hacking that violate their rights and privacy.
- Providing the site with a tight security system to secure payment processes and secure all customer data. One of these systems can be purchased completely through well-known companies.
Rules for sell stuff online safely to the customers
When you want to shop online from any online store, whether locally or internationally, you should pay attention to some rules and tips that must be adhered to have safe shopping, as follows:
- Pay attention to updating the browser used in the shopping process regularly to avoid security vulnerabilities in the software.
- Choose strong, secure passwords for store and website accounts.
- The process of safe and ideal shopping is through the use of the personal computer only and not from the smartphone, and it is preferable not to use any strange computer.
- Use only one credit card for online purchases, and it is best to allocate it for this purpose to facilitate detection of any attempt to use it by another person.
- Keeping all the details of the transaction that takes place when it appears in the private records, to be able to refer to it at any time.
- Not to give out any details, data, or credit card numbers via e-mail or through public or private chat rooms.
- Identify the identity of the company that is being dealt with, whether it is real companies on the ground or electronic companies that have websites only.
- Knowing all the details of the purchase process and the method of return, asking about the shipping cost and delivery time, and how to obtain the sales invoice.
- Enter all the required data accurately and review it well before pressing the send button.
- Using a credit card from a well-known company that protects against tampering with its owner, ensures that you are not exposed to fraud.
- Recording all bank card data on a site dedicated to secure transactions, which are usually a mediator between the user and the site from which they are purchased.
- Not to provide any type of private information to anyone, especially the secret number through which the bank card is used, and the trusted website with which it is dealt may be given a copy of the bank card while erasing the last 4 digits of the card.
- Using a secure search system for browsing, which usually starts with the secure website address with HTTPS, and a padlock symbol is placed next to the address bar.
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