The correct way to study how to conduct a successful advertising campaign for a specific product to profit from it and benefit from more customers.
Advertising:
Advertising is known as the method used to advertise a product, and the attempt to persuade a group of individuals to buy goods or products for some establishments, through certain means that contain promotional information about the product. Advertising may seem an easy thing, but it needs skill, It is a multiple art and methods used to influence the behavior of individuals and convince them of specific products and services.
The product:
A product is defined as a group of goods or services of a specific company, which are distributed for sale, and subsequently become part of the property of the people who bought them.
Methods for creating an ad:
- Writing: It is called English Copywriting, and writing is considered to have a great impact on advertising, especially when the seller does not have a physical store or store in which the products are sold, and it is also an activity related to building an image for the brand and strengthening its position in the market, and in some markets, there are dedicated people dedicated to writing Advertising.
- The strength or formulation of the word: so that the words of the advertisement are strong and short describing all the advantages of the product, and attractive to the customer that pushes him to interact with the commodity and buy it or even persuade him to participate in a survey, or register on the site or platform, so it is necessary to avoid repeating similar advertising ideas, in addition to inventing convincing techniques According to the target audience, if the age group is children, attention must be paid to colors and images, but if it is a group of youth and adults, then fun and humor must be introduced.
- Correct thinking: Correct thinking is done by persuading the consumer to buy the product and provide the services that this product will provide to him.
- Smiling spirit: The consumer needs to see the advertiser's smile, expressing love and honesty.
- Repetition: The technique of repetition is one of the basic elements, and it can be done using songs and songs. To be easier.
- Urgent need: by trying to convince the customer that the time is the separator since the offers are for a specific time and notify him that he will not find this price after the expiry of the offer period.Ensuring that you constantly have ideas about what the consumer wants:
- For example, does the advertisement achieve consumer aspiration?
- Making sure the ad is very good: the need to pay attention to this point; So that the product does not lose its credibility.
- Choosing the right time to display the product: Promote it at least 6-7 weeks in advance, and think carefully about times that attract the consumer.
- Advertising design: the distinctive design among the competitors is important by choosing a strong and memorable image, and designing a large and expressive logo for the company, which has the biggest role; Because it expresses a hundred words, like the Apple brand, McDonald's, and Coca-Cola.
- Ad test: The advertisement that was displayed and its impact on the consumer must be tested by making polls and coupons in different colors from any company and its products.
- Using the latest technologies in spreading the advertisement: through the use of Photoshop programs, Adobe if the advertisement is an image, and working on Movie Maker or Picasa programs if it is video, also programs specialized in integrating sounds and improving them if the advertisement is audio, in addition to the printing technique in the desired manner.
How to advertise a product:
The success of advertising a product depends on how it is applied correctly, through the approved advertising programs and means in that and contribute to the delivery of the necessary information to the consumer, and among these means:
Research: where the market research application contributes to obtaining information about the products that are required and not available in the market. This method mainly depends on individuals and their impact on the nature of information about the products.
The Internet: It is one of the most modern methods at present, and it is considered a good one. It has free information available at the hands of every customer or consumer, and every company seeks to create its own websites on the Internet; These sites contain general information about the company and a description of its products.
Television and radio: among the visual means that help to advertise a product, and it is often the most responsive on the part of individuals. Because it can reach a larger audience.
Newspapers and magazines: It is one of the means to help in advertising a product, through press ads, or magazines of a specific type, such as commercial magazines.
Exclusive preview for loyal customers: such as holding a party before launching the product, making some exclusive offers, or previewing the product online or an invitation to test the latest services.
Promotion through social media platforms (social media): Promotion through these platforms can be done by making contests and giving gifts to followers, and it is one of the most successful ways to communicate with customers and works to attract fans to the product’s platform, as each contest on Facebook can attract 34 % Of new fans every time.
Promotion by sending an e-mail: You can send some messages that contain the name, picture, and information of the product, and provide a discount in the event of purchasing the product, to encourage people to buy.
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