Exclusive information about e-commerce on the Facebook platform and how to create a free Facebook e-commerce store and the marketplace feature.
Facebook features:
More than a billion users on the Internet spend their time on one of the most popular social media channels, which is Facebook, which has become a haven for interaction, communication, and expression of opinions, and even E-Marketing for many products, services, and brands, in addition to supporting the sector, E-commerce through the recently added E-Shops feature, which aims to encourage business owners to create an online store to display and sell goods and services and generate profits.
The trend to employ the capabilities of Facebook to become an E-commerce platform came from the statistics of the number of users, and the time they spend daily on this site, which starts from 40 minutes and lasts for hours at some, which are new rates for the individual to browse many sales offers and make the purchase decision.
How to sell on Facebook:
Facebook allows its business owners and companies to benefit from it as an e-commerce platform that has many features, and they can do and succeed through the Facebook store page, which would provide a range of benefits in selling products or services of various types and classification; Where the sales offers are available to all users and followers and are easy to view and browse without wasting time, but with a high rate of access and views, quickly affecting the purchase process, and with the benefit of the delivery services by the store itself or with the help of one of the delivery companies, the matter will become easier.
Features of the store on Facebook:
Facebook Shop is characterized by several things, which made it a strong supporter of the online commerce sector, and the electronic buying and selling process and these features are:
- The ability to add an unlimited number of products and services.
- The ability to organize products and services into classified categories.
- Direct communication with customers through the store page, and consolidate relations with them.
- View interaction statistics, visits, comments, and sales.
- Reaching out to a large base of potential customers for the products to appear on the Facebook Marketplace.
- Ease of creating an online store on Facebook.
- The possibility of increasing sales and thus profits at a faster time.
- The store is available to customers all the time and is never affected by any circumstance.
- The ability to expand the business and reach millions of users around the world.
How to create an online store on Facebook:
Any e-commerce activity can be done on Facebook by creating a store on it; To offer special products or services, and increase the volume of sales and profits, and this is done by following the following steps:
- Create a page on Facebook, select Marketplace, and click on the "Shop" option to have your online store ready for sale.
- Add an accurate, short, and attractive description to each product displayed, to make it easier for customers to identify.
It is worth noting here that creating a Facebook store does not require the presence of an online store on another website, and the site updates its instructions from time to time, one of which indicates that the resolution of the uploaded images must be between 1024 * 1024 or more, as well as some products are prohibited from being displayed on this platform; These include animals, alcohol, weapons, and medicines.
The difference between selling on Facebook and other platforms:
Many who want to expand their business or start a specific activity wonder about the difference between Facebook Shop and other online stores, and even traditional stores; As there is already a big difference that gets rid easily and quickly to reach customers anywhere and from anywhere, and browses products and learn their special specifications and prices, then the mechanism for identifying the product and buying it, and this does not happen in the traditional store on the one hand, and it is not possible to complete the sale in some other online stores that The seller is not present all the time to respond to the customer, provide all the details, and complete the sale.
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