Learn Basics Google AdWords

Advantages and benefits of digital marketing and the best possible strategies in digital marketing to take advantage of it.

Digital Marketing

The term digital marketing is the English term for digital marketing, and it works on applying general principles in the science of marketing through the use of modern technology tools, especially the Internet, and it is also known as the strategies and methods that work to transform the digital market into a tangible market.

Digital Marketing works to reach the customer in modern ways, including E-Mail, text messages, smartphone applications, instant messages, social networking sites, and search engines, and it is also concerned with managing electronic customer relations, and this is done by studying the market Targeted, searching for new clients, serving existing customers, and allowing them to contribute to the development of the products and services provided.

 

The perfect digital marketing team

The ideal digital marketing team consists of a group of employees, they are:

Read also: Create an online store for free

• Marketing Manager: The Marketing Manager possesses all the necessary skills for management, in addition to his knowledge of search engines, marketing content, communication platforms, and push ads.

• SEO experts: They are managers who have sufficient experience in using search engines in effective ways with electronic channels.

• Content Marketing Manager: He is responsible for developing and implementing the marketing plan, and he is the one who decides what type of content to create, and which channels to use, or which to avoid.

• The director of communication platforms: He is responsible for promoting the company's accounts through social media, and his work is closely related to the director of content coordination. They collaborate to send the necessary and correct content to the right customers at the right time.

• The search engine manager is the one who has the decision to choose the most appropriate search engine and the best marketing channels.

• Advertising manager: is the primary responsibility for organizing paid campaigns on various electronic platforms, including Facebook ads, Google ads, and Instagram ads, and they can obtain certificates for Google or Facebook ads that prove their qualifications.

• Email Marketing Manager: He works to ensure that messages are sent to the appropriate lists through the channels that digital marketing uses in the facility, and thus subscribers to these messages are transferred from the awareness stage to the stage of carrying out a specific action, such as: Pressing to buy the product, Support button, or inquire about the products they are looking for.

Advantages of digital marketing

Many establishments have accepted Digital Marketing because of the range of features it has, including:

Read also: Social media marketing

• Spread quickly, and reach the target audience without relying on interviews or calls.

• Lack of barriers compared to traditional marketing, which is one of the most important features of digital marketing. The marketing campaign can be started regardless of its size, anywhere, and at any time.

• Spending on marketing campaigns As it does not require large sums, which contributed to the adoption of most companies and institutions, whether small or large, on Digital Marketing.

• Ease of reliance on it.

• Easier access to the target group; Where age, location, and gender can be determined.

• The possibility of completing the process of selling and buying products without moving from one place to another and is one of the most important advantages that have contributed to the benefit of all members of society in different circumstances from this type of marketing.

• Communicate with customers permanently, by sending the latest news related to products and services.

• Obtaining feedback more easily, and is one of the advantages of digital marketing that contribute to the development of the product or service.

Digital Marketing Strategies

Special offers:

Digital marketing for a product or service must provide a set of distinctive offers for customers to benefit from; As the advertising campaign alone is not enough, but one of the most important motives for buying is the existence of privileges such as coupons, even if they are fake, so a section for discounts or offers can be placed within the online shopping sites.

Public relations:

Public relations helps increase product sales, and to benefit from this in digital marketing it is necessary to choose the medium in which your ads are spread, and you can deal with agencies that have a relationship with journalists or specialists in the field; This provides ample opportunity to cover the product or service, and it is also possible to deal with professional public relations experts to put the content at the forefront of Google pages or discussion forums about products through search engine optimization.

Affiliate Marketing:

This system allows creating a close relationship with customers; Where customers buy large quantities, and without long negotiations, and customers can use to market your product through the affiliate system, or you give enough information about the product to a group of marketers, then each marketer comes with another less than him who takes a small commission in the referral system, so sales rates expand.