Definition of e-marketing, how to start in e-marketing, and the advantages and disadvantages of web marketing.
E-Marketing
E-Marketing is a process through which products, goods, or services are marketed, and that is done through the Internet or smartphones, and social media, and e-marketing is one of the most common areas that have spread in recent years. Especially after the great development that the technological field has witnessed worldwide, and it is one of the important and necessary marketing methods, which have a great role in determining the extent of success or failure of institutions and companies. It enables website owners or stores to access global and local markets alike, and this is done at lower costs than traditional marketing costs.
How to go e-marketing
If a person wants to go from traditional marketing to e-marketing, he must work on developing a marketing plan that is commensurate with the company's activity, which must contain a comprehensive study of many aspects related to the company, and it must include the two most important points:
Determine the goals to be achieved
The step by which goals are set is one of the most important points that the individual must study well and in detail, through which it is possible to clarify the goals to be reached after conducting an e-marketing campaign, and through that step, work is done to determine the method used by consumers, And customers when purchasing, and thus the ability to determine the most appropriate way to reach the largest number of them.
Identification of clients
Before worrying about developing the final plan for the marketing campaign, care must be taken to know the target audience to which the products, goods, or services will be delivered, and thus the ability to obtain feedback through which it is possible to define the audience more clearly, as well as the ability to know things and methods Through which the audience is motivated to buy, and thus the ability to define the strategic plan that will be taken to reach the primary goal of the campaign.
Advantages of e-marketing
E-marketing is one of the distinctive things, which has many advantages that encourage employers to take it as a new marketing and business method capable of reaching customers faster and larger, the most important of which are:
- E-marketing facilitates the process of accessing the information that anyone needs about all products, goods, and services, and the reason for this is because the spread of the Internet at present is many and wide.
- It helps in the process of obtaining the commodity or product that the customer needs easily, and by anyone, whether it is an organization, institution, or individual.
- E-marketing provides the opportunity for the buyer to be able to complete the sale and purchase operations at any time, from anywhere, without the need to be in the same place where the good, product, or service is located.
- Digital marketing costs are considerably less than traditional marketing costs.
- Many people, consumers, and customers reject the idea of shopping on the Internet.
- Some many fictitious companies or institutions offer products, goods, and services that are available to them, or those that are consuming companies.
- Some believe that secrecy in dealing with e-marketing and websites is often non-existent, and the possibility of companies being exposed to hackers is available at any time.
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