Definition of webmaster tools and how to use webmaster tools to improve your site's ranking in search engines
Define tools for search sites administrators
The term Webmaster Tools can be defined as a free service that the user gets when dealing with search engines over the Internet, and these tools allow website owners to add their sites to the search engine, improve indexing and publish the content published on search engines.
What a user allows webmaster tools to see
- Submit and check the site map.
- The ability to re-index a specific page.
- The ability to delete some website links.
- Statistics of external and internal links to the site.
- Analyze the robots.txt error file which helps to know which pages have been blocked.
- Learn about all the words that the site appears in the search engine, along with the order for each word.
- The ability to locate the site by country, if it targets a specific country, and it does not require that the domain be specific to that country.
- HTML code detection for errors such as pages without title or description.
- Knowing the errors related to browsing the website via mobile, which is a newly added service.
Names of search engine admin tools in the world
Google search engine admin tools
Google Webmaster Tools, which is a free service provided by Google, is considered one of its most important services, as it allows website owners to add their sites, improve indexing and publish the content on the Google search engine.
Bing SEO tools
Bing Webmaster Tools, which is a free and partial service provided by the Microsoft Bing search engine, that allows website owners to add their sites to Bing indexes via a crawler, and this service also offers some tools for administrators to troubleshoot bugs and errors for crawlers and wrongly indexing sites The electronic equipment that they supervise, and the tools that are used are as follows:
- Crawling Crawl issues.
- Data with links to return.
- Advanced filtering.
- Data download.
- Keyword search tool.
- Validator Robots.txt validator robot file.
- Markup validator confirmations.
- Site Map Sitemaps.
- Outbound links.
Yandex search engine admins tools
Yandex Webmaster Tools, which is a service provided by the Russian search engine Yandex, which provides the search engine with information on indexing the websites it supervises, and the search engine supervisors tools define the engine with new pages and the pages that are canceled, and direct control With all the features of website indexing, improving their visibility and rankings in the Yandex search engine results.
The importance of using webmaster tools
Adding the private website to the webmaster tools is very useful, and in most cases, it is necessary and must, and the user will get the great benefit when adding in the field of archiving, data analysis, number of visits, and knowledge of errors that result from the server, and these tools provide advice to the site owner Important to advance it to the best, and these tools must be reviewed daily to obtain the reports provided by the search engine through them, and concerning the private website, to improve it, as new sites without using Search Console tools, it is likely that no one will be able Who found it using Google or other search engines, this is called Search Engine Optimization, and it is abbreviated as SEO.
Search Engine Optimization
Website and blog owners need to add their sites to the webmaster tools of the major search engines such as Google, Bing, Yahoo, and others, depending on the country, to obtain better performance and improve the SEO of the site. The following things:
- Enable the removal of all broken links from the Google engine index, so that people will not find any broken links to the site in the search results.
- Show the search terms your visitors use frequently to enter the website.
- Provide the knowledge the site needs to improve it and get relevant keywords.
- Provide the advice the site owner needs about malware or problems on his site, and Google may save the life of the business through these warnings.
- Display pages and domains that point to your site.
The most common SEO mistakes
Because the owners of different blogs and websites do not know the SEO laws, most of the new bloggers and the owners of these blogs make big and many mistakes with this important part of the website ranking, and this is what makes their sites and blogs not appear in the search results, and this is why the most mistakes must be identified. SEO is popular among users, which is caused by most of the beginners in their blogs, and when you avoid these errors, you can increase the number of visitors to the site and increase the ratings that can reach 50% easily, by improving the following:
- Improve destination website speed.
- Don't use too long SEO titles.
- Not doing any keyword research correctly.
- Not focusing on the keyword density within the published text.
- Underestimating the power of meta description.
- Attach images without the alt text (ALT Tag).
- Ignore static texts.
How to add the site to the webmaster tools
To add a specific website or blog to SEO tools, you must choose the required engine and follow the following steps:
Google website tools
- First, go to Google Webmasters and hit the SIGN IN button.
- Sign up on the site and create a personal account by logging in with a Google email (Gmail). If you use a Gmail account or a Blogger account, then you must log in using the blog account on the webmaster, and if you use the same account for the blog and the site administrator, Google will add the blog automatically To the list of Google Search Console, but if you use a different account or the destination site is WordPress, the user needs to add and verify his site on the webmaster manually.
- Choose the domain method instead of the URL prefix method, and this is the best one. It is located in the Domain section, then type the website address or its domain, then press CONTINUE.
- Use the DNS record method, and once you select this method, Google displays a code/code that must be entered in the DNS configuration of the special website, where the inbox of the email that was entered is referred to and the code is copied and pasted in the desired location.
- Log in to the user's hosting account and in cPanel Advanced DNS Zone Editor is selected.
- Add Google verification code as a TXT record template.
- Wait for one to 24 hours for site verification using Google Search Console.
Bing site tools
- Go to the Bing Webmaster website.
- Register for a new account or log in with an existing Live ID.
- Enter the URL of the destination website in the Add URL box.
- Add the verification code/code in the head tag of the site, in case the site or blog is WordPress, then Yoast SEO is added to do that simply.
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