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All you need to know about what is SEO and how it works and what is search engine optimization and what is SEO marketing and the advantages and disadvantages of SEO.

What is SEO

SEO is defined as the techniques and procedures that enable any website or web page to appear on the "Google" search engine on the first page, and within the first results in other search engines.

For example, Bing and Yahoo, which is an acronym for Search Engine Optimization, which means the configuration for search engines, and the goal of its application is to improve the visibility of sites and pages in search engines and appear in higher ranks when searching for a specific word, called the keyword, and it can be a short group from words. When talking about these technologies, Google's engine is the main target, as it has 91% of the market share.

Technical SEO

SEO techniques can be divided into two main groups:

• White-hat SEO: These are safe, long-lasting technologies recommended by search engines; To improve the visibility of websites in the results list in addition to improving the presentation and design of pages and content in general.

• Black-hat SEO: These are techniques that applying to websites can be counterproductive, the worst of which is removing the site from the search engine.

SEO optimization requirements

Here is a list of the most important SEO requirements and visibility on Google:

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• The Title is for every page of the site.

• Custom URL.

• Recipe custom page Description.

• Allow search spiders to access all important pages on the site.

The relationship of search engines to SEO

If a particular website contains the most basic SEO, a search engine such as Google sends out search spiders periodically; to examine the content, evaluate the site, and determining its position in the search results, and accordingly, this site is ready to appear on the page and in the first result, and here the sites of competitors in the same field must be viewed and studied; In terms of strengths and weaknesses; to benefit and distinguish from it and Google's reading of the site in the first result instead of the second or fifth..etc,  and from here it appears that the relationship of SEO to the search engine is direct; The more the site is optimized for SE; It appears in the first results on the search engine, leading to the first result.

Types of SEO

There are two main types of SEO, in terms of content:

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• Internal SEO: It is called On-page SEO, through which improvements can be made to the site from within; To appear on the first page results; Such as the speed of downloading from the site, its response to smartphones, the presence of fast jumping links within it, the provision of useful content, the improvement of page titles according to the keywords, and the reduction of the bounce rate.

• SEO: Off-page SEO, which means external website improvements. Such as: linking it with social media accounts, adding it to webmaster tools, creating safe backlinks, and a site map that is submitted to the search engine.

SEO benefits for websites and companies

Corporate websites and e-commerce activities have many benefits from SEO; It is a primary source for increasing the number of visits to websites and online stores through free organic traffic, in addition to the presence of many options to benefit from search engines through marketing campaigns through them and paid advertising campaigns as well, and by configuring these sites and stores for search engines, and competing for a keyword With a search volume of 1000 operations per month, it can appear on the first page results 10,000 times in front of potential customers, and it also increases the number of clicks, which increases the number of visitors to the site or the online store, and thus the possibility of achieving more profits.

SEO features

• The site appears within the first 10 options, in an easy way, and the higher the results, the more reliable visits.

• Increased return on investment (ROI), due to increased traffic and site visits, qualifies it to obtain many advertising contracts and reserve ad space to place links to other pages.

• The low cost compared to other marketing methods, as the website owner has to do nothing but design a site to allow him to get a high level of visibility.

• Increased brand exposure and publicity due to increased site traffic.

• Increased sales and website visibility among a larger segment due to increased traffic.

• Raise the efficiency of the site among Internet users.

The negatives of SEO

• It is considered one of the slow ways to give results, due to the constant change of search engines' algorithms regarding criteria for obtaining the highest evaluation.

• SE standards differ from each other, due to the use of different theories to raising the ranking of websites registered in them.

• Modify the information about the site by its supervisor every period to conform to new search engine technologies.

• The need to learn SEO techniques well before starting to use them, especially by beginners, to avoid making serious mistakes.