All you need to know about Instagram marketing and the feature of e-marketing via Instagram and how to market via the Instagram platform and the steps of online marketing via Instagram.
The importance of online marketing via the Instagram platform
Marketing through social media is one of the most important types of e-marketing, as it targets a high percentage of consumers, and e-marketing on the Instagram platform is one of the most used methods in the process of promoting various types of products, goods, and goods; Whether for individuals or companies, and perhaps the most important thing that such platforms provide is the possibility of direct communication with customers, being able to know their opinions about the product, and thus improving the quality and quality, and knowing the actual market requirements.
Features of e-marketing via the Instagram platform
First of all, it should be noted that to get the best Instagram marketing campaign; The user must create his store on the Instagram platform via a smartphone or website, as it is the first step towards launching the process of promoting products effectively, and that will achieve higher profits, and the platform itself offers users many advantages in this regard, and we mention them the following:
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- It allows the user a free environment to post pictures and videos of different lengths of time, in addition to the ability to upload various documents and GIF images.
- It allows a direct and fast communication process through the direct message service in the mailbox of the site, and thus it is possible to communicate with customers easily.
- The possibility of targeting a specific country or place through the use of a hashtag, as well as making sure to attach a description of the product or pictures with it, would increase the rates of interaction.
- Instagram platform stories are one of the distinctive tools in marketing for any product, as according to Hungarian statistics, more than 400 million stories are shared during one day, which indicates the extent of the popularity and popularity.
- The ads on the Instagram platform are paid, however, it is possible to exploit the platform as a whole in the promotion process for free.
How to market via the Instagram platform
Anyone who wants to use the Instagram platform is advised to market and promote their goods or products for sale, That he owns an Instagram business account, and given that this platform is owned by Facebook, the user can log in through an account on it, and anyone who has an account on the platform can easily convert it to a business account, as it only takes Clicking on the settings icon, and clicking on the option to transfer to a business account, and upon completion, the user can enjoy all the benefits and advantages provided by this type of account, which we mention the following:
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- The ability for the user to obtain analytics and information from his audience, and to see what their favorite content is.
- Ability to know when the best times are to post.
- The possibility of linking a Facebook account with an Instagram account.
- The ability to publish the same content on both Instagram and Facebook platforms at the same time, which keeps the user effective on both sides, without the need to spend a longer time.
- The ability to benefit from previous data to make advertisements on the platform.
Steps of online marketing via Instagram
Some steps must be followed to ensure a successful marketing campaign, and we refer to them as follows:
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- Have a professional Instagram account. So that the user name and the picture chosen for him are taken into consideration, giving a serious and practical character, and it is recommended to put the product logo as an image.
- Writing useful and short Bio content; So that it briefly indicates what the store does.
- Determine the target groups of the audience.
- Knowing and studying competitors by searching for individuals or stores selling the same products.
- Increase the number of followers of the account, and there are many ways in which this can be achieved, including choosing the most appropriate times for publication, increasing the number of videos, promoting the account through other platforms, and responding to all comments, and it is also advised to publish 5 times during one day at least.
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